GIAN BATTISTA BAA'
Intesa Sanpaolo Head of Digital Payments
As Head of Digital Payment, Gian Battista is currently responsible for developing and positioning strategies for mobile payment solutions of Intesa Sanpaolo, an incumbent bank truly committed to its digital transformation path. This role exposes Gian Battista to several challenges every day in making important decisions, dealing with a highly competitive market and negotiating with third party players such as Payment networks and fintechs. Gian Battista leverages over 10 years of experience in the banking industry. Thanks to these significant experiences across banking practices, he holds a wide set of managerial skills, flanked by a deep understanding towards current trends and evolving customers’ needs.