The final event of the ABI Digital Marketing and Integrated Communication Observatory, hosted within the Salone dei Pagamenti, is a must-attend opportunity to explore the key trends that are reshaping the relationship between businesses and customers in today’s digital ecosystem.

At the heart of the discussion is the growing role of AI, platforms, social media, and communities, which are increasingly becoming the spaces where influence emerges and brand reputation is built.

From evolving customer journeys to the convergence of physical and digital experiences, from communities to new communication languages, the event will examine how the ways organizations listen to, engage with, and interact with their audiences are being redefined. Particular attention will be devoted to younger generations, especially Gen Z and Gen Alpha, which represent a crucial challenge for the financial sector.

This event is designed for those who want to anticipate change, understand it, and turn it into value. Because today, more than ever, trust is built where conversations take place.

A unique opportunity to gain inspiration, exchange ideas, and help shape the future of communication and marketing in the financial industry!