The market is evolving rapidly, and so are the ways we communicate and engage. In an era where digital influences every touchpoint, brands must learn to speak to people through values, not just products. The new generations - Gen Z and Alpha - represent both a challenge and an opportunity: reaching them authentically is now the key lever for building lasting relationships.
  
The final event of the Digital Marketing and Communication Observatory - within the Agorà of the Future - will explore the latest trends in marketing and communication: from the most effective digital formats to the strategic use of video, email, and social media. We will delve into how technology and artificial intelligence - particularly conversational agents and, increasingly, autonomous agents - are transforming the customer experience, making it more personalized, seamless, and engaging.
  
An international perspective will showcase banks and insurance companies that have made loyalty and digital innovation strategic levers for service transformation. This will be followed by a panel discussion with Italian banks to understand the current state of the financial sector and the ongoing directions of change.
  
A unique opportunity to get inspired, exchange ideas, and shape the future of communication and marketing in the financial world together!