Mister Worker® CEO

After almost 20 years working for multinational companies (Nestlè, Kraft, Walt Disney and Vodafone) in 2006, being passionately fond of new Technologies and fascineted by the Net, I started my entrepreneur path founding eBit Innovation: a digital company focused on e-business.

In 2012 I founded eSales, an ecommerce company and in April 2013 we launched  Attrezzi&, the First Online B2B e-commerce for professional work tools.

Since 2016 the Company is a PMI Innovativa and in 2017 was funded by AME Ventures di Michele Appendino.

In 2017 we launched our Far East Branch in Bangkok.

In January 2018 Attrezzi&Utensili was rebranded  Mister Worker™ to better match international customer demand.

In 2019, thanks to its 75% turnover sales in over 120 countries worldwide,  Mister Worker™ won the Digital Export Netcomm E-Commerce Award.

Mister Worker™ is the B2B e-commerce for Professional Tools and Work Equipment (>40.000 technical products).

Our targets are manufacturing plants, workshops, handworkers.

The 2000.000 pages (IT/EN/US/GB/DE/TH/RU) online store is built with latest tech and UX design as witnessed by 2016 e 2018 NETCOMM B2B AWARD winning.

Our clients: Versace, Siemens, Ducati, Saipem, NATO…...

Our goal is to become the Leading B2B e-commerce selling worldwide Top Quality work equipment in the 200B€ professional maintenance market.


eBit Innovation integrates all the key elements for a successful digital strategy: Web design, Search Engine Optimization & Marketing (SEO/SEM), Web Marketing and Social Media, Viral and Buzz Marketing, CRM and community, Mobile Application…

We have successfully accomplished web projects for: Poltrona Frau Group, World Health Organization, Geronimo Stilton, FMR and many others

eBit Innovation is a Google Partner company.